Build an ethical (and profitable) product business, and take it to the world!
Business, but Better is a free education hub for ethical entrepreneurs looking to start, or grow their mission-driven business.
About us
Get the blueprint for ethical (yet profitable) business
(From someone who's actually done it before.)
Most business advice come from people whose business is... selling advice. I started Ethique back in my tiny kitchen and sold itin 2020 when it was found in 22 countries, 8,000 stores and worth $100m.
Now I'm giving ambitious, mission-led entrepreneurs the tools to do the same (and avoid the mistakes I made on my own journey).
And yeah, it's free.
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We're here to help ethical businesses grow and change the world, and in particular:
Build a world-changing brand that inspires loyalty
Brand and marketing is everything in an ultra-competitive world.
Get Your Products on to Retailer Shelves
But in a strategic way, that pays off long term.
Expand Internationally and Start Exporting
It's easier than ever to go offshore, but you need to do it right.
Podcast
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